![]() Before we start, you’ll really enjoy this read with a hot cuppa, you know. But what they are, how to write one, and things to check before sending them, are what needs discussing. ![]() Whether you have a business or marketing plan, a project proposal, report, or a research paper to present, an executive summary is how you attract eyeballs. This is exactly why an executive summary becomes crucial. ![]() We’re now in 2023, and the way technology has risen thanks to the work-from-home culture, we won’t be surprised to see even lower attention spans. Here, they found the average human attention span to be 8 seconds, 1 less than that of a goldfish! Technology and smartphones were the drivers for this fall, which went from 12 to 8 seconds in just a decade and a half. These lines from Satya Nadella, the Chairman and CEO of Microsoft, formed part of their 2015 attention spans report. “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”
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